fur in florida

Originally posted on July 24, 2014:

culture+typography

For my 1ne post today, I’m going with this picture:fur 1At first glance, nothing looks that odd, right?! It’s just a store that sells fur coats and a boring bank building in the background. What’s the big deal. Nothing really, until I tell you that this store is located in Orlando, Florida! FUR. IN ORLANDO. Whatttt?! Yeah, I couldn’t believe it either. The store is suffering from some sort of identity crisis, from the location (a fur store in one of the hottest cities in the country), to the inconsistent signs. The black all caps letters on the side, then as I got closer I spotted this:fur 2fur 3This is taken from across the street:fur 4fur 5This is taken in front of the door:fur 6Why is that nasty mat there covering up the letters? THEY WOULDN’T LET ME MOVE IT! Lesson learned, take close ups first, then back away to do the…

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