I came across Broadway Plaza walking round Denver and couldn’t believe how big the type was on the side of the building. Does the picture do it justice? It’s literally the width of the building! Conveniently, there is a truck parked right in front for further emphasis. Broadway Plaza Motel, now known as The Metlo, was built in the 1950s and now serves as a mixed-use commercial space. They have done a good job maintaining the integrity of the building, inside and out, throughout the renovation. The sign on the left is the original sign out front, the picture is from this article. I took a screenshot from Google Maps of the sign on the right as it was not there when I was in town. They did a great job replicating the typography:This is a great example of the quote from my book:
The culture that lives in a city is like a virus trying to stay alive.
It would have been easy for them to demolish the building and build a brand new building its place but instead they chose to celebrate the culture and history of this building and keep it in tact, thus keeping the ‘virus’-the culture, alive. I’m comparing this renovated building with Wells & Coverly in Syracuse which was built in 1976.Wells & Coverly was an upscale men’s clothing store that closed in 1981. Its name remains on the building. The owner of an event and planning company plans to turn the vacant upper floors of the former Wells & Coverly men’s clothing store in downtown Syracuse into banquet halls. The ballrooms will be used for social and corporate events, as well as weddings, parties, fund-raisers and galas. The first floor of the building contains several retail tenants which will remain in the building. Here are some pictures from Google Maps:At the top of this picture it says BETTS BUILDING. Via Wikipedia: South Salina Street Downtown Historic District is a historic district representing what was the commercial core of in Syracuse, New York from the mid-nineteenth century to the mid-twentieth century. It was listed on the National Register of Historic Places on October 16, 2009.