specials

Originally posted October 12, 2012

culture+typography

I have never started a post with a zoomed in picture of a sign. I always start with the sign as I saw it and then follow up with zoomed in pictures. However, today is a special day. I walked past this crazy sign for psychic readings in downtown Cleveland and couldn’t believe how awesome it was. I zoomed in and took pictures before taking pictures of the whole thing. The first picture I took was this close up of Special. Look at the dot of the i, it’s a star! awwww. The word Welcome got my attention next. The letters are just so happy to be together you can’t help but feel warm and fuzzy inside. Then I noticed that crazy K. I thought, what the heck is going on with that K?! What’s her problem?! She looks pissed, frustrated, like she’s rolling her eyes…

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