Throwback Thursday: white space

This post was originally published on September 26, 2011:
I love white space. I think an abundance of it makes for an easy read and gives more importance to the message. We are bombarded these days with too much information, too many colors, too many fonts in too little space. I like these pictures because there’s no mistaking what’s going on here. Wings Fish. That’s it. There’s no and, not even an ampersand. I doubt they have any sweet tea. It’s just Wings Fish. Love it. Same with the delivery door. It is what it is. No arrows pointing to this door, no extra signage. Just delivery.

White space is good.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s