Throwback Thursday: F’s

Originally published on November 29, 2011

I’ve never been a super huge fan of the letter F but what’s not to love about these 2 letterforms? The one taken in NYC is sitting on a grenade (I think?!) barely emerging from a graffiti lined alley in soho. Pretty awesome and ominous. The F taken in Greenville is very recognizable as the branding of Firestone. What I love about it is how it’s standing proud all by itself as if it’s being airlifted up into the heavens. I have never seen Firestone use just the F without the rest of the word. I really like it when companies start pushing their existing branding in a new direction.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s