This post was originally published on September 23, 2011:
This is a hotel in Tequisquiapan, Mexico. The first picture is their street sign, the second picture is when you walk in the entryway and the third sign is on the other side of the building. All equally amazing. My favorite is the first sign. That telephone is awesome. I can almost hear it ringing! I love the hand lettering. I’m not a big fan of images in place of letters but look at that sun! It’s so sunny! This trifecta of images goes against everything a designer is taught when learning about branding a company. But I love them all.