overwh(elm)ed

When I was In Cincinnati, I rounded the corner and spotted this beautiful ghost sign:1I was so in awe, I had to circle the block a second time so I could stop and take pictures. I got more detailed shots the second time around:

2I love this crazy dual drop shadow that’s going on:3But, of course, it was the the attention to detail that got me. The change from all caps sans serif to upper/lower script for the word Call that I just fell in love with:4Not to mention those numbers…they’re pretty awesome too.

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One response to “overwh(elm)ed

  1. The crazy thing about the building that the ghost sign is on is that all the metalwork is different — it took me a while to figure out that it must have been a self-promotional thing for Elm Industries, almost like a physical portfolio or capabilities brochure, showing off what the company could create.

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