industrial typography

pairToday’s pairing is one of those intuitive pairings on my part. They just feel like they belong together. I have only recently started to really look at typography that is on industrial objects. I have been so amazed at how beautiful this ‘functional’ typography is. I was walking around downtown Greenville over the holidays and walked by what I thought was an electric box based on that logo. After researching The Gamewell Co., it turns out this is a fire alarm box. It can be a cat litter box for all I care, that logo is bad ass. Close up:1In San Antonio, this sign was at the base of a pipe. So, that means I had to get on the ground to get this picture. Whatever you are thinking that looked like…yeah, pretty much.
2Installed by a Viking Associate?! I want to be a Viking Associate! Look at that V!
3Totally worth laying on the ground for. I then spotted this Viking (sadly, no logo) in a different part of town:4And this was found mounted to the side of a building in another part of town:
5The Viking logo. The laser cut type on a curve. Who would have thought a sprinkler alarm could be so beautiful?

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