vertical/horizontal coffee shop

pairI love everything about these two signs. The Coffee Shop, located in Union Square, was our favorite place to have breakfast when we lived in NYC. What resonates with me (besides the memories that this photograph conjures up) is how limited the space is in Manhattan. Obviously there are horizontal signs but I love how this just feels like NYC. The sign is vertical to maximize the best use of space and the letters are tightly put together but they still managed to exude that cozy coffee vibe. My favorite part of the sign is the bottom:2In stark contrast is this beauty taken in Akron. There is a lot of wide open land here and this sign makes best use of the space. You can build a city block around that C! Here’s a close up:

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