type in the floor

I’m such a sucker for type that’s in the floor like these. They seem to be getting harder and harder to find but I think they are absolutely beautiful. Big thanks to Helena Rhodes for sharing her picture taken in Paris, France. I could tell something awesome was afoot from the beautiful colors, the dramatic border and that G! Look how blissfully happy thoese letters are! From what I understand, this shop sells chocolate that’s to die for. Perfection.

In stark contrast to the colorful typography from Paris is this picture I took in Richmond. I love the bold type but man, it just feels so sad. Something about the type just felt depressing and I think it goes beyond the shitty kerning. I looked up above the doors and snapped what was left of the W.T. Grant sign:

Sad, right? Via Wikipedia: W.T. Grant or Grants was a United States based chain of mass-merchandise stores founded by William Thomas Grant that operated from 1906 until 1976. The stores were generally of the variety store format located in downtowns. W. T. Grant’s bankruptcy in 1976 was the then-second biggest in US history.

Who says type can’t evoke emotion?


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