I love these signs. Thanks to Emelia Haglund for sharing her picture taken in Key West. There’s no denying those letters are having a party. The leg of that K is just amazing. I just want to sit in the curve and gaze up at that sun illustration. The san serif type in between the craziness is such a perfect pairing.
The sign for Optimo Cigars is right above the stairs to the subway in Brooklyn. There’s no party here in Optimo. The letters are spaced to far apart. These are serious cigars. Although, that T looks like he’s about to bust loose…as soon as P looks the other way. I love that you can see the stroke marks that filled in each letterform.