I love comparing the same words from different cities. It really drives home how cultural influences affect design choices.
The picture on the left just says Charleston to me. The way the sun is shining. The palm tree. The rod iron bench in front of the restaurant. The lettering even reflects the cool, low key vibe of the city.
The picture on the right is 100% NYC. The lack of sunlight due to the tall buildings. The endless blocks of concrete. The way the sign is hanging out for pedestrians to catch a glimpse of as they walk by. Check out their website for additional views of the super cool sign.
Same words. Different cities.