Paula Scher inspired subs!

Upon seeing this awesome type treatment, I had to not only quickly veer out of the street to take this picture but also try the place out. The typography is way better than the food. The food wasn’t bad but I just love the type so much that the food paled in comparison. Upon closer inspection, why is there a period after Mr. on the window but not in the sign above the door? Why is DELI after Zub’s in the sign above the door but under Mr. in the sign on the window? Consistency people!!!

Hope everyone has a safe and happy Thanksgiving!

 

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