I love vertical signs. I came across this one in Cleveland and just love it. The colors, the font choice, the placement…it all just works. This vertical sign is the highlight on this busy downtown block.
The picture taken in Chicago is the opposite. The vertical sign is obviously not the focal point on this busy street since it’s surrounded by architectural masterpieces. Anything too elaborate for this sign would just be too much I think. I think this sign was tastefully done given the surroundings.