white space

I love white space. I think an abundance of it makes for an easy read and gives more importance to the message. We are bombarded these days with too much information, too many colors, too many fonts in too little space. I like these pictures because there’s no mistaking what’s going on here. Wings Fish. That’s it. There’s no and, not even an ampersand. I doubt they have any sweet tea. It’s just Wings Fish. Love it. Same with the delivery door. It is what it is. No arrows pointing to this door, no extra signage. Just delivery.

White space is good.


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