I have always been a firm believer that it’s the little details that make a huge difference. If something distracts you, in a positive way or a negative way, that’s what you’ll remember. I’m totally distracted by the change of font for the ‘throw away words’ in both the examples above. I say ‘throw away’ because tel. and co. is the least important word in the message and yet, in both examples, it is handled the most beautifully…not to mention the comma in the Tequis picture. That comma is not joking around.
Attention to detail. That is what caught my eye in these pictures and what always catches my eye.