attention to detail

I have always been a firm believer that it’s the little details that make a huge difference. If something distracts  you, in a positive way or a negative way, that’s what you’ll remember. I’m totally distracted by the change of font for the ‘throw away words’ in both the examples above. I say ‘throw away’ because tel. and co. is the least important word in the message and yet, in both examples, it is handled the most beautifully…not to mention the comma in the Tequis picture. That comma is not joking around.

Attention to detail. That is what caught my eye in these pictures and what always catches my eye.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s