Several years ago I founded and was president of the South Carolina chapter of AIGA. We had a ton of fantastic speakers that came through, but there was one event that had the most impact for me. I made friends with the president of the Honolulu chapter at a leadership retreat and talked her into doing a ‘Culture Exchange’ for our upcoming December event. We boxed up things that were specific to South Carolina in addition to projects designed for SC clients by SC designers. The Honolulu chapter did the same. We mailed the boxes to each other and on the day of the event, the packages were opened. I was blown away by how much their culture affects their design and it forced me to look at design in a completely different way. Font selection, color usage, and other design choices inspired by the visual language of their cultural surroundings were inspiring and revealing. The following year we worked with the Las Vegas chapter on another exchange. Once again, I was blown away by the completely different styles of design reflective of the Vegas vibe. I’ve been very aware when I travel to really observe the design around me and how culture played a part in the end result. More specifically the typography. My end goal is to bring awareness to typography and how culture plays a part in the choices that are made. I’m hoping this blog will do just that…

For those interested, this is me being interviewed by Diane Gibbs for Design Recharge about the process of starting an AIGA chapter.