So so awesome.
a blog about how culture can affect typography
Both of these type treatments make me happy. Somebody took the time to do something other than a ‘traditional’ sign. The lettering in the top picture taken in Greenville is affixed to the rounded side of the building. It’s done so well that I almost don’t mind the script but I do like the pairing with the sans serif font. The bottom picture is taken from the side of the same building, and yet the font is different?! Why would they do this?!
The picture taken in Cleveland is the entrance to a community garden. How cool is that?
Another fine example of why illustrations in place of letters don’t mix.
I love this.
If I lived in NYC, I’d hit this place up from the storefront alone. The random red stars (what’s up with that?). The awesome phone number (212-253-TACO! I’d never forget it!) The guitar illustration above Take Out. And, of course, the O‘s. Did the artist just not plan ahead? Is the O doubling as an ornament to the sides of the door? Does the word really need to be on both sides of the door, especially when half the word on the right hand side is missing (I love the effort!)?
No questions with what’s going on with the train. The words have to be there. They’d be too small if it was crammed in between the vertical slats. So there’s no other solution. It just looks painful. I can almost feel the letters bumping as they go over the metal. Ouch.
I love LOVE this logo.
I walked by this store in Soho and just fell in love with the type treatment. So simple. So well done.
It’s like Wheel of Fortune! Can i buy a vowel, please?
I think if you’re a business owner and it gets to the point where your sign looks like either one of these super fine establishments, it’s time to pack it up and call it a day. Seriously.
To continue from yesterday’s theme of same word/different state, here’s PARK. I love the sign in St. Louis. Each letter gets its own circle and just in case you can’t tell that the giant parking lot is right there, the circles are in an arrow pointing to the giant parking lot. There is no way one could miss where to park here.
In stark contrast, the parking sign in NYC leaves a lot to chance. The vertical sign is a harder read, especially in a moving car. Since only half the letters are lit, one is left to guess (hey, it’s NYC!) that this in fact a parking garage. My favorite part of this sign is the word GARAGE at the bottom. I love how it’s at an angle.
I love these letterforms. The picture taken in Greenville is black lettering painted on the side of a 2 story brick building. That A is pretty sweet.
The picture taken in Hudson is a free standing sign that’s about 4 feet tall. I love the Q.
Same word. Same orientation. Two very different type treatments. Both are equally rad.
